Market research on Diapers

October 28, 2020

In recent years, the birth rate in some developed countries has been declining continuously.Developing countries account for about 90 per cent of the 136 million babies born globally each year.Many diaper manufacturers are turning their attention to developing countries to realize the sales potential of diapers.The annual number of newborns in developing countries is more than 9 times that in developed countries, so the potential market capacity will be nearly 10 times that of the existing market. Diaper manufacturers can also appropriately reduce their profit margins and strive for a larger market share.A diaper is a disposable diaper.Made of non-woven cloth, paper, cotton and other materials.There are two special for children and adults.The newly developed environmentally-friendly reusable diapers are made from raw materials extracted from buckwheat fiber.Nearly 20 million babies are born in China each year, and more than 40 million babies between the ages of 0 and 2 use diapers.More than 90% of babies in developed countries, such as the UK, now use disposable nappies.In the United States, 80 percent of babies use disposable diapers.In China, however, the popularity of diapers is still low.With the increase of per capita purchasing power in China and the change of the concept of consuming childcare, the diaper market has been maintaining a high growth momentum.From 2007 to 2010, the annual compound growth rate of domestic infant diaper consumption was about 30%. In 2010, the market size of infant diaper in China exceeded 18 billion yuan, and in 2012, it reached 22 billion yuan.China's large population base and the fourth baby boom provide a huge growth space for the baby diaper market, which will continue to grow at a double-digit rate in the next five years.

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The global diaper market is estimated to reach $63.2 billion by 2017.The report provides information on the dominant market position in Europe, which has one-third of the market, with North America in second place with 22.5%.However, with faster growth in emerging countries, North America is expected to lose its no. 2 position in the near future and be replaced by the Asia-Pacific market.Unlike the rest of the world, the U.S. diaper market is saturated with 100 percent penetration and fierce competition.That makes it harder for producers to keep growing, and a similar trend is happening in Western Europe.As a result, emerging markets will grow at a faster rate, so diaper manufacturers will have to take advantage of their lower penetration rates for their own benefit.The global diaper market will see rapid growth in demand for hygiene products, driven by a growing population and higher awareness of personal hygiene.In various products and regional markets, the changing consumption capacity is very conducive to market growth, whether it is women's health products, baby diapers or adult diapers, global demand is growing.The same trend was seen in different regional markets, with Asia Pacific and Latin America leading the way.